How do you promote the product?
As I mentioned, we're working with physiotherapists, they're actively promoting our product, and I have a website that just launched. While I'm not actively developing it yet. I have also placed the product in a local Holland place market (analogue of Amazon). I develop Instagram, make emails, attends meetings and do cold calls. I have to say, it's not easy, but I'm doing a lot to keep my business going.
How did you know that the product was in demand in your country?
Despite the fact that the product is new in Holland, it is still asked anyway, recommended as experts so mothers each other. Initially, when I was just deciding to cooperate with you, I knew that there was an analogue in our country, but it wasn't exactly something that children were interested in and within touch for families.
How your business is built ? Do you have a team? Who helps you promote and sell products?
I don't have a team yet. I do everything myself: flyers, texts, Instagram, mailing list negotiations. Right now, all I have on my team is an accountant and a husband who helps me actively . Talking about others specialists, I haven't found the right team to help me move forward. Because I'm just started this business.
What was the hardest thing for you to start a business?
You know, I can't single out something specific. There were no complications. Everything went on as usual and I worked and did a lot for it.
What advices can you give the Newcomers (Beginners)?
I can advise beginners following : do not delay with the beginning. Even if you're still waiting for the product, don't waste your time. Start immediately working out the ways of realization, create a website, lead your Instagram. As soon as you have the product in your warehouse, you can sell it right away.
What are your plans for the future development of the ORTHO PUZZLE brand in your country? Do you plan to cover new markets?
I plan to cover new markets, but first I need to develop in my country. Among the countries I would like to cover are Belgium, Germany, perhaps France. And if we talk about Belgium, I already have some ideas about how to take a niche in this country - with the help of a Belgian market place. This is also an analogue of Amazon.
How can we help you with your plans in development? What kind of support do you expect from us?
I wish that mixes are formed differently. For example, one mix could consist of a module «Spike», «Cacti» and others having similar reliefs. My clients even collect their own mixes sometimes, depending on the children's feet disease.
For example, one of the physiotherapists did not like the mix «Sea», because from her point of view it must be supplemented with other, more rigid modules.
But at the same time I want to point out that the mix «Sea» is very liked by children from kindergartens.