Who do you work with? How do you sell the goods?
There are two main marketing channels now: the sale of orthopaedic mats wholesale and retail in private kindergartens, as well as through physiotherapists.
Now there are products that are lower in price. We're always proving that your product is better. We put the aim to present your product as a luxury, so we do not lower the price and keep the blow. Despite the difficult situation with coronavirus, we are not standing still, moving, progressing. We often get calls and buy the product even those who do not live well, although the price on mats is not low. All «magic» lies in that we correctly positioning the product.
How do you promote the product ?
Promotion takes place through television, Facebook Instagram, orthopedists, articles in children's magazines, retail websites (Slovak and Czech).
And also, on television, we try to involve professors - orthopedists who act as speakers on the TV-program for parents.
The biggest impact on the promotion of the product has been on television. It often happens like this that applications we receive already during the broadcast.
If you talk about retail websites, the IT people are doing their SEO promotion. They are the business card sites of informational character.
How did you know that the product is in demand in your country?
There was a demand before the product came to our stock. Because the orthopedic mats of ORTHO PUZZLE are a medical device that is valued by doctors and ordinary people who understand the value of it. I already had orders, even though the product wasn't available yet.
How do you build your business? Do you have a team? Who helps you promote and sell products?
I have a team of like-minded people who think the same way I do. For example, I have a girl on my team who handles my Instagram account, and another one writes texts because they like doing it. It's important to me that people do what they love, and then the product is easier to promote. With me, our team compose five people.
What was the difficult for you when starting a business?
I never wonder: «Is it difficult or not?» I clearly understand that I have some purpose, motivation, and I don't care if it's difficult or not. I often think: «How much it will take me» and «How much it is useful for me». Sometimes even what at first glance seems complicated is actually solved very easily. What is difficult and impossible is just in our head.